Knowledge Base

DATA360 is just one of the market leading services provided by Purple and Adare. We are one of the largest marketing services businesses in Europe enabling many of the world’s biggest brands to communicate with their customers and prospects more effectively and profitably.

We hope that you find the information below helpful, but whatever your data or marketing related challenge, please don’t hesitate to contact us!


DATA360 Data Management
A penny invested in your data can generate a pound in additional profit.

DATA360 LDMS
The most effective direct marketing is delivered to the right recipient.

DATA360 Marketing Database
What is the advantage of having a real marketing database?

Glossary of Terms
Common terms you will come across when using DATA360.

Industry Suppression Files
Suppression files used within DATA360.

Terms and Conditions
Our terms and conditions for doing business through DATA360.

Results File Layout
A breakdown of the fields available within the DATA360 results file.

  Sonar Details
A breakdown of the Sonar catagories, detailing the type person to be found within each group.

  Country Classifications
An example of the country classification codes that can be applied by DATA360.

Useful Links

The Direct Marketing Association
The DMA provides member companies with a wealth of information and advice to help them operate in the most effective and sustainable manner. Visit the DMA website »

The Information Commissioner's Office
The UK's independent authority set up to uphold information rights in the public interest, promoting openness by public bodies and data privacy for individuals. Visit the ICO website »

The Institute of Direct Marketing
The IDM is Europe's leading body for the professional development of direct, data and digital marketing.
Visit the IDM website »

The Purple Agency
A leading data-driven marketing agency that offers a unique combination of intelligent insight, technological sophistication and creativity. Visit the Purple Agency website »