Industry Suppression Files


DATA360 uses a range of files to identify individuals on your Database who have either passed away or moved address.

Deceased Screening

In today’s economic climate and with marketing budgets constantly being squeezed, it is vital that communications work as efficiently as possible by eliminating a wide range of direct and indirect costs/issues associated with sending mail to people that cannot respond. Screening for the deceased can help:

  • Minimise the unnecessary distress to bereaved families
  • Protect company brand and reputation
  • Reduce complaints - mailing the deceased is the most common complaint received by the Information Commissioner
  • Cut the costs and improve the performance of mailings
  • Reduce the cost of processing returns
  • Reduce the impact on the environment
  • Keep databases up-to-date; following industry best practice
  • Applying suppression against customer and prospect databases is a pre-requisite for PAS 2020 (Direct Marketing Industry directive)

By deceased screening you can greatly improve your DM efficiency and enhance the perception of your company.

Details of the Deceased Reference Files used in this process are detailed below, the data on all files is UK consumer data:

Probate File

This list is sourced from published probate notices . The file is managed by Purple International Ltd

This list is compiled of people who have died since 1998 and have declared an estate value of over £5,000, through probate.

Mortality File (Mortascreen)

This file is supplied and managed by Millennium Ltd . The file is updated on a monthly . basis with around 50,000 records being added each month. Points of note about the Mortality File:

  • We only use records on this file where there is written evidence of the death
  • Recency – over 80% of weekly records, supplied within 4 weeks of death
  • Quality – data checks are routine and include full PAF verification on a strict matching basis
  • Historical and recent data – deaths captured from 1989 to present date
  • Variety of contributors to achieve maximum coverage – including probate, funeral directors, insurance companies, Registry Offices, Deceased Preference Service (consumer registration service), third party data

MPS Baby

This file is sponsored, managed and supplied by the DMA. Many parents to be are happy to hear from companies who can help them at this exciting time in their lives but in the sad circumstances of the death of a baby, mailings to parents about baby products from well meaning companies can cause unintended hurt. This is a list of people that have recently experienced the deaths of newborn children, stillbirths or miscarriages.

MPS (Mailing Preference Service) UK & International

The MPS UK file is managed and supplied by the Direct Marketing Association, this is a service which allows individuals and families to register their wish not to receive unsolicited mail.

At present DATA360 holds MPS files for the following Western European Countries:

  • Belgium
  • France
  • Germany
  • Netherlands
  • Slovakia
  • Switzerland

These files are updated on a regular basis. This list will be regularly updated as and when DATA360 supports additional countries MPS files.

The Absolute Movers Deceased File

This is a list of deceased people supplied and managed by Experian. It contains solely UK based and consumer records. This file is updated on a monthly basis

The Disconnect Deceased File

This is a list of deceased people supplied and managed by Equifax. The file is updated monthly. The data is sourced from a wide range of proprietary Databases.

Goneaway Suppression Files

Why you should be Goneaway Screening your Database

With better, more precise targeting, your campaigns can become more effective, improving both your ROI and your communications. Being able to maintain and enhance your database decay rate on an ongoing basis will lead to greater efficiency. Direct Marketing campaign performance is based on response rate against volume – removing gone-aways from your mailing files will maximise response rates and ROI. Identifying movers on your database will also:

  • Limit corporate brand damage created by irresponsible data practices
  • Help stop identity fraud, which substantially increases the risk of bad debt
  • Improve the environmental reputation of your company and the DM industry
  • Provide Data Protection Act compliance for your company

Details of the Goneway Reference Files used in this process are detailed below, the data on all files is UK consumer data:

The Absolute Movers Goneaway File

This file is supplied and managed by Experian. The file is updated on a monthly basis. Points of note about the Absolute movers Goneaway file:

  • Private and public data sources are used to accurately identify and validate individuals that have left an address
  • The file holds over 60 million records spanning 8 years.
  • No assumed data is added to the file, each record is validated

The Disconnect Goneaway File

This file is supplied and managed by Equifax. The file is updated on a monthly basis, c. 500,000 new records are added each month (this includes deceased records but these are separated from the Goneaway records for processing). The data is sourced from a wide range of proprietary Databases.

The Smartdepart File

This file is a collaboration between Tracesmart and Millennium (the suppliers of Mortascreen). Smartdepart consists of 70 million records aggregated over a timeframe of more than a decade. The Smartdepart file is built from verified address movement data including Electoral Roll, Rolling Register, property ownership changes and gone away and new address verifications.

The Purity File

This file is supplied and managed by Acxiom. The file is updated on a quarterly basis and consists of Validated Suppression Records only - no postal returns, sourced from their InfoBase File.

The National Deceased Register File

The NDR differs from other files in the UK market in the way in which it is compiled and updated. The data is sourced from financial institutions where deceased records are derived from the management of products such as life insurance and pensions. All data contained within NDR is corroborated by multiple sources, prior to being added.

The Re-mover File

Re-mover is a fully transactional record of all home movers in the UK and provided to the market for suppression purposes.

The file contains a number of exclusive data feeds containing the details of property transactions and changes in tenant status. In order to ascertain that a move has taken place the list owner undertakes a multi-source validation process against a number of additional sources of reliable information which enables them to confirm the move. The data sources that make up Re-mover include records from leading UK property listings, changes of address notified by customers in the retail, financial services and utility sectors, Electoral Roll changes, Land Registry and Social Housing and Council House movers. Only fully corroborated records are permitted onto the file.

Total file contains 72 million records dating back to 2005.

The MPS Deceased File

These are records supplied by MPS which have been identified as deceased.