DATA360 uses a range of files to identify individuals on your Database who have either passed away or
moved address.
Deceased Screening
In today’s economic climate and with marketing budgets constantly being squeezed, it is vital that
communications work as efficiently as possible by eliminating a wide range of direct and indirect
costs/issues associated with sending mail to people that cannot respond. Screening for the deceased can
help:
- Minimise the unnecessary distress to bereaved families
- Protect company brand and reputation
- Reduce complaints - mailing the deceased is the most common complaint received by the Information
Commissioner
- Cut the costs and improve the performance of mailings
- Reduce the cost of processing returns
- Reduce the impact on the environment
- Keep databases up-to-date; following industry best practice
- Applying suppression against customer and prospect databases is a pre-requisite for PAS 2020
(Direct Marketing Industry directive)
By deceased screening you can greatly improve your DM efficiency and enhance the perception of your
company.
Details of the Deceased Reference Files used in this process are detailed below, the data on all files
is UK consumer data:
Probate File
This list is sourced from published probate notices . The file is managed by Purple International Ltd
This list is compiled of people who have died since 1998 and have declared an estate value of over
£5,000, through probate.
Mortality File (Mortascreen)
This file is supplied and managed by Millennium Ltd . The file is updated on a monthly . basis with around
50,000 records being added each month. Points of note about the Mortality File:
- We only use records on this file where there is written evidence of the death
- Recency – over 80% of weekly records, supplied within 4 weeks of death
- Quality – data checks are routine and include full PAF verification on a strict matching basis
- Historical and recent data – deaths captured from 1989 to present date
- Variety of contributors to achieve maximum coverage – including probate, funeral directors,
insurance companies, Registry Offices, Deceased Preference Service (consumer registration service),
third party data
The Bereavement File (TBR)
This file is supplied and managed by The Read Group. The file is updated every month with between
10-30,000 records added each month. Points of note about the TBR File:
- Most records captured within 14 days following death
- All records are permissioned and verified, giving you reliable non-assumed accurate data.
- The Read Group engage directly with the bereaved, gathering fully-permissioned and verified records.
This is done via multiple channels, leaflets, telephone and on-line registration.
- TBR leaflets are found in more than 5,000 key points throughout the UK. Distributed through a
number of outlets such as funeral directors, hospitals, hospices, police family liaison officers,
solicitor firms and charities.
MPS Baby
This file is sponsored, managed and supplied by the DMA. Many parents to be are happy to hear from
companies who can help them at this exciting time in their lives but in the sad circumstances of the
death of a baby, mailings to parents about baby products from well meaning companies can cause unintended
hurt. This is a list of people that have recently experienced the deaths of newborn children, stillbirths
or miscarriages.
MPS (Mailing Preference Service) UK & International
The MPS UK file is managed and supplied by the Direct Marketing Association, this is a service which allows
individuals and families to register their wish not to receive unsolicited mail.
At present DATA360 holds MPS files for the following Western European Countries:
- Belgium
- France
- Germany
- Netherlands
- Slovakia
- Switzerland
These files are updated on a regular basis. This list will be regularly updated as and when DATA360 supports
additional countries MPS files.
The Absolute Movers Deceased File
This is a list of deceased people supplied and managed by Experian. It contains solely UK based and
consumer records. This file is updated on a monthly basis
The Disconnect Deceased File
This is a list of deceased people supplied and managed by Equifax. The file is updated monthly. The
data is sourced from a wide range of proprietary Databases.
Goneaway Suppression Files
Why you should be Goneaway Screening your Database
With better, more precise targeting, your campaigns can become more effective, improving both your ROI
and your communications. Being able to maintain and enhance your database decay rate on an ongoing basis
will lead to greater efficiency. Direct Marketing campaign performance is based on response rate against
volume – removing gone-aways from your mailing files will maximise response rates and ROI. Identifying
movers on your database will also:
- Limit corporate brand damage created by irresponsible data practices
- Help stop identity fraud, which substantially increases the risk of bad debt
- Improve the environmental reputation of your company and the DM industry
- Provide Data Protection Act compliance for your company
Details of the Goneway Reference Files used in this process are detailed below, the data on all files
is UK consumer data:
The Goneaway Suppression File (GAS)
This file is supplied and managed by the Read Group. The file is updated monthly, between 450,000 -
650,000 new records are added each month. Points of note about the GAS File:
- The GAS File was established in 1992.
- The information on the GAS File is updated on a daily basis with new gone-away records only being
added when they have been fully validate.
- Non-assumed, validated data sources
- 90% of all UK home movers are added to the GAS File within 12 months
- Capability to clean databases containing records of up to 8 years old
- Made up of individuals at addresses they are validated as moving from ensuring accuracy.
- changes
The Absolute Movers Goneaway File
This file is supplied and managed by Experian. The file is updated on a monthly basis. Points of note
about the Absolute movers Goneaway file:
- Private and public data sources are used to accurately identify and validate individuals that have
left an address
- The file holds over 60 million records spanning 8 years.
- No assumed data is added to the file, each record is validated
The Disconnect Goneaway File
This file is supplied and managed by Equifax. The file is updated on a monthly basis, c. 500,000 new
records are added each month (this includes deceased records but these are separated from the Goneaway
records for processing). The data is sourced from a wide range of proprietary Databases.